Our Services
Market Research
- Consumer insights
- Market intelligence
- Competitive intelligence
- Branding
- Customer segmentation
- Positioning
- UX research
- Customer experience
- Secondary research
Innovation
- Product management
- Competitive research
- Design briefs
- Market testing
- Product roadmapping
- White papers
Marketing
- Strategy
- Product launches
- Product marketing
- Sales tools creation
- Digital marketing
- Marketing execution support
Research Support
- Moderation (English/French)
- Analysis & report preparation
- Secondary research
- Research summaries
- Literature reviews
- Competitive analysis
- Market intelligence
Other Services
- Data analysis
- Business plan writing
- Report and proposal writing
Our Methodology
There are many roads that lead to the final destination.
Depending on the research question, budget and timeframe, we can draw from a variety of research methods to design a research project that meets your needs.
Here are some common research methods:
- In-depth interviews
- Focus groups
- Consumer journaling
- Observational studies
- Ethnography
- Digital ethnography (netnography)
- Surveys
- Archival research
Define Research Plan
Before beginning any project, we define a clear research question, scope and plan of action to ensure that we provide you with timely strategic insights.
Gather Secondary Data
We have access to existing research through a wide variety of public and paid sources.
Gather Primary Data
We have expertise in a variety of qualitative and quantitative research methods. Some of the most common methods include in-depth interviews, focus groups, surveys, consumer journaling, observational studies and digital ethnography (netnography).
Insights & Recommendations
To synthesize our insights and recommendations, we use a variety of analysis frameworks depending on the industry, purpose of the research, client needs and methodology employed.
From a report, webinar, presentation, infographics, we can present the findings in a variety of formats and adapt to the needs of different audiences.
Strategy & Implementation
Translate insights into effective marketing strategies that balance the business needs with the social and environmental impact. Our network of marketing experts and project management expertise ensure seamless execution and support.
Why is strategic market research vital to your organization?
In this information rich age, it’s not the quantity of data that matters, it’s the quality, context and timeliness.
Gain insights
Understand your business, market and customers to gain insights into future trends, potential disruptions and customer needs.
Make informed decisions
Support key strategic decisions and mitigate risk with accurate and timely intelligence.
Uncover new opportunities & perspectives
Discover new opportunities for differentiation and unique value propositions by exploring diverse perspectives.
Develop effective strategies
A deep understanding of the customer enables the development of meaningful and engaging marketing strategies that resonate with your audience.
Support innovation
Leverage voice of customer research to develop innovative products that address customer needs.